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Making Science Make Sense

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January 27, 2016

One of my favorite jobs as a spokesperson is taking serious, science-based information and sharing it with the general public. For client Aftermath Services, I helped share why biohazard remediation is critical in situations where blood, viruses or other hazardous materials are present. Watch this clip from Innovations with Ed Begley, Jr. and watch for […]


Getting PR Firms To Play Nice in the Sandbox

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March 12, 2015

Assembling a successful agency ensemble can result in a stronger overall PR program than a single company of record.  And companies or brands that involve more than one agency to support marketing goals may be getting the best of all possible situations.  After all, agencies are creatures of creativity and strategy — having more brains […]


No comment, off the record and hot mikes

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November 20, 2014

It’s been an interesting week for media trainers. In every media training presentation I give, I share these three rules: Never say “no comment” Assume a mike is always hot And NOTHING is EVER off the record. Every media trainer in America is likely updating their presentations with clips from two big stories this week […]


The McGowan Group Recertified as a Chicago WBE (Women-Owned Business Enterprise)

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July 16, 2014

After the normal exhaustive, laborious and detailed application process, The McGowan Group is once again certified as a WBE (Women-Owned Business Enterprise) for the City of Chicago through 2019.  Since we typically don’t contract directly with the City (though we do have experience working with other governmental agencies), you might ask why we jump through […]


Television Without Pity: Why TWOP’s Demise Should Worry Social Media Folks

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March 28, 2014

Those of us who regularly turned to NBCUniversal-owned televisionwithoutpity.com for recaps and discussion of television, movies and more are in mourning after the announcement that the site would be closed for business April 4, with archived forums disappearing on May 31. In the early days of social media — when forums and moderated bulletin boards […]


5 Smart Questions to Ask the PR Firm You Inherit

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January 13, 2014

The PR/marketing world is no different than other industries — turnover means inheriting a team that wasn’t necessarily your selection.  But before you start off with a clean sweep or agency review, ask your team these questions: 1) What is one programming element you wish we were able to do last year? Beyond the biggest […]


Is the Death of the Press Release Greatly Exaggerated?

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December 3, 2013

Press release, we hardly knew ye. For years now, PR pundits and bloggers have wandered the streets of the village, tolling bells and demanding that we practitioners bring out our dead, a la Monty Python.  The corpse in question?  The once-mighty press release. Recently Coca-Cola’s Ashley Brown was the latest to sign the guest book at […]


Study: Facebook Helps Brands Weather a Crisis

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November 20, 2013

While it may be a visceral reaction to duck-and-cover — especially in social media settings —  in a crisis, a strong, positive social media presence can help mitigate the situation. A recent study by researchers at the University of Missouri found that an active social media presence on Facebook can help maintain a more positive […]


Every PR Person Works with a Rob Ford

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November 19, 2013

The Rob Ford debacle has been tremendous fodder for late-night TV hosts.  Despite the sad truth that a man’s addictions and inability to own his issues have caused harm to himself and his family, you have to admit — it’s great TV. In PR, especially crisis management, many of the things we’ve seen with Rob […]


Facebook Giraffes?

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October 29, 2013

What made the Facebook “giraffe” riddle so viral? If you logged on Facebook yesterday, chances are more than a few giraffes were on your news feed.  No, it’s not an adorable Panda Cam, or anything like that.  It’s the result of a bizarre meme that spread like wildfire through the Facebook core demographic of women […]


Teens & Tweens on Facebook: Going “Public”

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October 28, 2013

With new rules announced last week about Facebook lifting restrictions for “public” accounts for teenagers, this mom has one thing to say… “If Ask.fm jumped off a bridge, would you do it too?” I get it.  Teens and preteens are flocking to the unregulated, unapologetically unregulated websites that allow them to collect followers like they […]


Are Mom Bloggers a Dying Breed?

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September 9, 2013

With the cancellation of BlissDom and the most popular “mom blogs” thinly veiled shills for corporate promotion, is the era of the mom blogger over? Part of it is the very nature of the moms who created the phenomenon. While raising small children and tethered to a household without a lot of adult conversation, mom […]


•• Recent Articles

Making Science Make Sense

One of my favorite jobs as a spokesperson is taking serious, science-based information and sharing it with the general public. For client Aftermath Services, I helped share why biohazard remediation is critical in situations where blood, viruses or other hazardous materials are present. Watch this clip from Innovations with Ed Begley, Jr. and watch for […]

Getting PR Firms To Play Nice in the Sandbox

Assembling a successful agency ensemble can result in a stronger overall PR program than a single company of record.  And companies or brands that involve more than one agency to support marketing goals may be getting the best of all possible situations.  After all, agencies are creatures of creativity and strategy — having more brains […]

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