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•• Laura McGowan

Who we are…

Laura at her desk

With the establishment of The McGowan Group in 2005, Laura McGowan brings 20+ years of public relations experience worked with clients from a multitude of industries including healthcare, home and housewares, government relations, consumer products and community outreach.

Her diverse experience as a corporate spokesperson, consumer marketer and issues management strategist brings a razor-sharp approach to marketing and reputation management.

Since the 1990s she has served as the national spokesperson for clients including Clarke Mosquito Control, Whirlpool and Aftermath, Inc. McGowan has been the source for stories in national and international media including Today, Good Morning America, the Wall Street Journal, al Jazeera, the New York Times, and hundreds of other media outlets. She has been primarily responsible for crafting strategy for litigation, public debate and other high-profile issues in the crisis management arena.

Balancing this corporate mindset with publicity acumen, Laura has also developed results-oriented consumer marketing campaigns for clients including Mrs. Prindable’s, McDonald’s, Enesco, Whirlpool, Allied Van Lines and Sears.

Prior to founding the McGowan Group, McGowan was a vice president at JSH&A Public Relations, worked at Ogilvy PR and Edelman Worldwide.

She has been honored with the Holmes Report Top 100 PR Program awards (2004), PRSA Silver Anvil Award (1997), the PCC Silver Trumpet (1997), the Ogilvy Professional Achievement Award (1996) and the Kraft Creativity Award (1993).

The McGowan Group is a certified Women-Owned Business Enterprise (WBE) for the City of Chicago.

Connect with Laura via LinkedIn

 

•• Recent Articles

Making Science Make Sense

One of my favorite jobs as a spokesperson is taking serious, science-based information and sharing it with the general public. For client Aftermath Services, I helped share why biohazard remediation is critical in situations where blood, viruses or other hazardous materials are present. Watch this clip from Innovations with Ed Begley, Jr. and watch for […]

Getting PR Firms To Play Nice in the Sandbox

Assembling a successful agency ensemble can result in a stronger overall PR program than a single company of record.  And companies or brands that involve more than one agency to support marketing goals may be getting the best of all possible situations.  After all, agencies are creatures of creativity and strategy — having more brains […]

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