PR has always been about audience, message and medium. Striking a chord with the audience you need to engage. Good PR has always been social, and social media is best when it’s driven by PR.
The McGowan Group, located near Chicago, helps bring together your story and the people that need to hear it. We’ve done it all – national product launches, social media outreach, crisis communications, B2B. Has the PR landscape changed? Absolutely. But the core elements of PR remain constant: a good story, the right channel, engaging the essential people.
It’s been an interesting week for media trainers. In every media training presentation I give, I share these three rules: Never say “no comment” Assume a mike is always hot And NOTHING is EVER off the record. Every media trainer in America is likely updating their presentations with clips from two big stories this week […]
After the normal exhaustive, laborious and detailed application process, The McGowan Group is once again certified as a WBE (Women-Owned Business Enterprise) for the City of Chicago through 2019. Since we typically don’t contract directly with the City (though we do have experience working with other governmental agencies), you might ask why we jump through […]