PR has always been about audience, message and medium. Striking a chord with the audience you need to engage. Good PR has always been social, and social media is best when it’s driven by PR.
The McGowan Group, located near Chicago, helps bring together your story and the people that need to hear it. We’ve done it all – national product launches, social media outreach, crisis communications, B2B. Has the PR landscape changed? Absolutely. But the core elements of PR remain constant: a good story, the right channel, engaging the essential people.
Press release, we hardly knew ye. For years now, PR pundits and bloggers have wandered the streets of the village, tolling bells and demanding that we practitioners bring out our dead, a la Monty Python. The corpse in question? The once-mighty press release. Recently Coca-Cola’s Ashley Brown was the latest to sign the guest book at […]
While it may be a visceral reaction to duck-and-cover — especially in social media settings — in a crisis, a strong, positive social media presence can help mitigate the situation. A recent study by researchers at the University of Missouri found that an active social media presence on Facebook can help maintain a more positive […]