PR has always been about audience, message and medium. Striking a chord with the audience you need to engage. Good PR has always been social, and social media is best when it’s driven by PR.
The McGowan Group, located near Chicago, helps bring together your story and the people that need to hear it. We’ve done it all – national product launches, social media outreach, crisis communications, B2B. Has the PR landscape changed? Absolutely. But the core elements of PR remain constant: a good story, the right channel, engaging the essential people.
One of my favorite jobs as a spokesperson is taking serious, science-based information and sharing it with the general public. For client Aftermath Services, I helped share why biohazard remediation is critical in situations where blood, viruses or other hazardous materials are present. Watch this clip from Innovations with Ed Begley, Jr. and watch for […]
Assembling a successful agency ensemble can result in a stronger overall PR program than a single company of record. And companies or brands that involve more than one agency to support marketing goals may be getting the best of all possible situations. After all, agencies are creatures of creativity and strategy — having more brains […]