PR has always been about audience, message and medium. Striking a chord with the audience you need to engage. Good PR has always been social, and social media is best when it’s driven by PR.
The McGowan Group, located near Chicago, helps bring together your story and the people that need to hear it. We’ve done it all – national product launches, social media outreach, crisis communications, B2B. Has the PR landscape changed? Absolutely. But the core elements of PR remain constant: a good story, the right channel, engaging the essential people.
The PR/marketing world is no different than other industries — turnover means inheriting a team that wasn’t necessarily your selection. But before you start off with a clean sweep or agency review, ask your team these questions: 1) What is one programming element you wish we were able to do last year? Beyond the biggest […]
Press release, we hardly knew ye. For years now, PR pundits and bloggers have wandered the streets of the village, tolling bells and demanding that we practitioners bring out our dead, a la Monty Python. The corpse in question? The once-mighty press release. Recently Coca-Cola’s Ashley Brown was the latest to sign the guest book at […]